Choosing the right display risers and pedestals for an eyeglasses store can elevate the aesthetic appeal of the store, enhance the shopping experience, and strategically highlight your eyewear. A well-chosen display creates focal points that draw customers’ attention and encourages them to engage with products. Here’s a step-by-step guide on how to select the most effective display risers and pedestals for your store:
1. Understand the Purpose and Functionality
Before choosing display risers and pedestals, define their purpose and how they will function within your store layout. Consider the following:
- Highlighting Bestsellers or New Arrivals: Use risers to showcase high-demand or premium eyewear in a prominent spot, creating a “hero” display.
- Grouping by Collection: Risers and pedestals can help visually organize collections, allowing customers to easily find styles suited to their preferences.
- Maximizing Space: Risers allow for vertical display, helping you maximize limited counter space while displaying multiple pieces.
2. Choose the Right Material
The material of your display risers and pedestals should match your store’s overall aesthetic while being sturdy enough for daily use.
- Acrylic: Acrylic risers are lightweight, transparent, and blend seamlessly with any decor, letting the glasses stand out without distracting from the product.
- Glass: Glass risers add a premium, high-end look. They can also make displays feel more open and spacious. However, they require regular cleaning and careful handling.
- Wood: Wood can add warmth and a natural look, making it ideal for stores with a minimalist or rustic aesthetic. Wood risers also add texture and contrast to displays.
- Metal: Metal pedestals are sleek and modern, perfect for a store aiming for an industrial or contemporary vibe. They are durable and easy to maintain.
- Marble or Stone: For a luxury eyewear store, marble or stone risers offer an elegant, high-end appeal. These materials are also heavy, making them suitable for stability.
3. Choose the Right Shape and Size
Display risers and pedestals come in various shapes and sizes, allowing you to customize the look and feel of your display.
- Height Variety: Select risers with varying heights to create layers and depth within a single display. This layering adds visual interest and gives each product a designated space.
- Shape: Cylindrical, rectangular, or tiered shapes work well in stores. Rectangular pedestals are often preferred for contemporary designs, while round pedestals can soften the look and add contrast.
- Stackable Risers: Stackable risers allow for customizable height and flexible arrangements, which is helpful if you plan to rotate collections frequently.
4. Choose Colors that Enhance Your Display
Color can either be neutral to let the eyeglasses stand out or match the brand colors for a cohesive look.
- Neutral Colors: Black, white, and clear displays are versatile and work well with most eyewear styles, letting the colors and details of the eyeglasses take center stage.
- Bold Colors: For a more lively and engaging display, colored risers can attract attention, especially when highlighting a specific collection or seasonal items.
- Mirrored and Metallic Finishes: These reflect light and add a touch of elegance. A mirrored finish can also make the display look fuller and create a sense of depth.
5. Match Your Store’s Theme and Brand Image
Consider your store’s overall design, theme, and brand identity when choosing display risers and pedestals.
- Minimalist Stores: Clear acrylic or simple wood risers suit a minimalist, modern design. Simple shapes and muted colors ensure the display remains clean and uncluttered.
- Luxury Stores: Marble or high-polish metallic risers can emphasize a luxurious atmosphere, enhancing the appeal of high-end frames.
- Eclectic or Artistic Stores: Colored glass or creatively shaped pedestals add flair to unique, artistic store layouts and can emphasize limited-edition or designer pieces.
6. Consider Functionality and Durability
Durability is essential for store fixtures, especially in high-traffic areas or stores with frequent customer interaction with displays.
- Easy to Clean: Choose materials that are easy to maintain. Acrylic and metal risers are generally easy to wipe down, while glass may need regular polishing to stay smudge-free.
- Stability: Ensure that risers and pedestals are stable and won’t tip over easily. This is especially important if they’re placed on high-traffic counters or near entryways.
- Mobility: Lightweight risers that are easy to move make it easier to refresh displays regularly and adjust for new collections or seasonal designs.
7. Use Lighting to Highlight Displays
The right lighting can make your displays pop. Consider adding LED lights or track lighting above the display risers to highlight eyewear and emphasize the materials of the risers.
- Spotlights: Direct light onto feature pedestals to draw attention to specific pieces.
- Backlighting: Acrylic or glass risers can look stunning with backlighting, which adds depth and highlights transparent materials.
- Ambient Lighting: Ensure that all display risers and pedestals are evenly lit to maintain a cohesive look across the store.
8. Experiment with Modular or Customizable Options
Modular risers allow for flexibility in arrangement and height. Customizable options let you tailor displays specifically to your needs.
- Modular Risers: These can be rearranged and re-stacked, perfect for stores with seasonal collections or promotions.
- Customizable Risers: Custom-designed risers can incorporate the store’s branding or logo, adding a unique touch.
Conclusion
Choosing the right display risers and pedestals for an eyeglasses store involves balancing aesthetics, functionality, and brand alignment. Opt for materials that are durable and easy to maintain, select sizes and shapes that allow for layered presentations, and prioritize colors and finishes that let your products stand out. With a thoughtful choice of risers and pedestals, you can transform your eyewear display into a visually engaging experience that complements your store’s design and enhances the shopping experience for your customers.